By 1936 players in Europe were wearing boots which weighed only a third of the weight of the rigid boots of a decade earlier, although British clubs did not adopt the new-style boots, barcelona jersey with players such as Billy Wright openly pronouncing their disdain for the new footwear and claiming that it was more suited to ballet than france jersey football. The first boots to be cut below the ankle rather than high-topped were introduced by Adidas in 1954. Although they cost twice as much as existing styles, the boots were a huge success and cemented the German company’s place in the football market.